ASB Awareness WeekBuilding a coalition to influence policy

Client: Community safety campaign group Resolve.

Objectives: To get anti-social behaviour (ASB) taken seriously by the government and to challenge public and political perceptions that anti-social behaviour is low-level crime.

What we did: We commissioned a series of surveys to create our own set of statistics that highlighted how impactful anti-social behaviour is on individuals and local communities. We then brought together partners in the police (National Police Chiefs Council and Association of Police and Crime Commissioners), fire service (National Fire Chiefs Council), local authorities (LGA), housing (HQN and other partners) and the community (national sports and social clubs) to coordinate a week of action that included national and regional media coverage, events in the community, events in Parliament, lobbying with local MPs and a social media takeover. We created a bespoke media pack and asked our partners to share it.

Results: More than 200 organisations took part. ASB Awareness Week trended on Twitter, there were debates on the national radio and more than a dozen MPs tabled Parliamentary questions about anti-social behaviour. TV shows were commissioned on the back of our research. Over the last two years, the government has used the week to make major policy announcements forcing the issue up the national agenda.