ForViva  – case study


ForViva logo

Client: ForViva is a profit-for-purpose group that is challenging inequalities and making a difference to people’s lives.

Objectives:

ForViva is one of the largest social purpose organisations in the North West. Its group members include 24,000 home progressive landlord ForHousing and national property services business Liberty. It is therefore essential communications and leadership teams across the Group are able to effectively respond to media opportunities and enquiries.

What we did:

Hough Bellis held tailor-made media training for the whole ForViva communications team covering crisis communications theory as well as a series of practical scenarios to give those less experienced in media management a chance to  practise their skills and experience the pressures their in-house teams are subject to. We also arranged a series of training sessions for   spokespeople across the Group, working with BBC journalists to allow the team to act out a set of realistic positive and negative media scenarios.

Results:

The combination of theory and practical training in a variety of scenarios meant the team felt prepared for any real-life scenarios where they may have to deal with media enquiries and opportunities.

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