Imagine Independence – case study

Imagine Independece logo

Client: Imagine Independence, a Liverpool-based mental health charity working across the  UK, providing personalised support to over 2,000 people a year.


It was a time of change for Imagine Independence. A new CEO had been appointed and the organisation was taking a new corporate direction. Knowledge and understanding of the Imagine Independence brand had been on the decline. A new brand and a new image were needed to take the mental health charity forward to its next phase.

What we did:

Hough Bellis researched and created a new brand for the charity, in line with its new strategic direction:

  • We prepared by holding a strategic brand session with the leadership team.
  • We consulted by working with stakeholders to develop a new brand which would suit the organisation.
  • We developed and implemented the new brand, and also created a new website and opened up new social media channels.


The new brand look has been implemented, and lively new social media channels are up and running. Brand recognition has improved dramatically and Imagine is now leading on a number of regional and national campaigns.