Do we need a Human Translate app?

My latest phone update came with a translate app – could be handy, I thought.

Playing around with it threw up some weird autocorrects until I learned how it worked (“Gluten morgen wine list veg tea” being the memorable one). Yes, I could have read the instructions, but does anyone do that any more? And that got me wondering – what if we had a human translation app?

We’re in the midst of – well, you know, weird / unprecedented / strange times (delete as applicable to you). Faced with extreme and frequent changes of rules for social interaction, work, travel and even doing the shopping, an understanding of human behaviour and attitudes has never been so important.

There are times when bringing people along with you is the best way to get the results you need, and this is surely one of them.

Building trust with your communities, creating clear and consistent messages and knowing how to convey them effectively is something every professional communicator will happily bend your ear about, if you’ll let us.

The ability of the human being to rationalise our beliefs and behaviours can be astounding (Barnard Castle eye tests, anyone?).

And our inability to understand the attitudes of others can create tension, waste time and risk lives. Now is a great time to increase our understanding of other people – and of ourselves.

In the words of the evergreen Jane Austen “One half of the world cannot understand the pleasures of the other”. Or the prejudices.

While we’re not at the stage of having a “Human Translate” app, taking time to understand ourselves – maybe through training, coaching or mentoring – not only helps to clarify our own motives and behaviours, it can also shine a light on why other people behave as they do.

Those of us who work in communications know that it can take a very long time to change behaviours and attitudes, and we need all the help we can get.

I think now is the time for us all to take the first step in building our own internal “Human Translate” app.

If you’d like to improve your communications skills or build your confidence through coaching and mentoring, contact Hough Bellis – we’d love to hear from you  

Sue Fox