Nicola steps up to Account Director role at Hough Bellis

Nicola steps up to Account Director role at Hough Bellis

Hough Bellis Communications has promoted Nicola Douglas to the role of Account Director.

Nicola, who joined the company in 2018 as Account Manager, has been an integral part of the company’s rapid growth.

Hough Bellis now counts more than 30 organisations retaining its services, ranging from local authorities and social landlords to mental health charities and cleantech companies.

The business is also embarking on a recruitment drive on the back of a number of new client wins, with Catriona Gilmore recently joining as Account Executive.

Edinburgh-based Nicola has more than a decade of experience of delivering high impact public relations work in the housing, local government and charity sectors, and has an MSc in PR.

She said: “I’m really excited to be taking this next step in my career with Hough Bellis as the company continues to go from strength to strength. I love my job here and feel lucky to work day in and day out to help organisations with a social purpose to tell their stories.”

Hough Bellis Managing Director Bobbie Hough added: “It makes me incredibly proud to see Nicola progress into this new role.

“She has been a vital part of our success in recent years and epitomises the values that we set at Hough Bellis.”

To find out more about roles at Hough Bellis click here.

Nicola Douglas
Account Director
Mob: +44 (0)7759 835244


Catherine Bellis Academy launches

Catherine Bellis Academy launches

Hough Bellis Communications has launched a new training academy named after its founder, Catherine Bellis.

The Catherine Bellis Academy will launch in 2022 and will help develop the next generation of communications professionals.

The academy will offer training for Hough Bellis recruits and the wider industry.

Catherine helped found Hough Bellis in 2016 with business partner Bobbie Hough, but retired when her multiple sclerosis worsened in 2017.

She remains an active voice in the business and will help develop the academy programme.

Catherine began her career in journalism and edited a number of local and regional titles. She moved in public relations working at Staniforth PR before moving to become a Director at IPB Communications.

Catherine said: “I was one of the very lucky people to look forward to work each day. Having to give it up has been hard. I am delighted to be involved something that will benefit new recruits across the social communications sector. I feel very honoured to have my name attached to what I believe will be such an asset to a new wave of recruits.”

Bobbie added: “Catherine has dedicated a large part of her career to helping develop talented people in both journalism and public relations.

“It is therefore a fitting tribute to set up the academy in her name.

“We look forward to working with Catherine in developing the programme and providing the best possible training for our own recruits and others across the sector.”

Further details about the academy will be announced in 2022.

Bobbie Hough


Catriona joins Hough Bellis as strong growth continues

Catriona joins Hough Bellis as strong growth continues

 

Hough Bellis has appointed Catriona Gilmore as Account Executive as the company enters a new period of strong growth.

Catriona will join the team permanently from 1st November following a stint at The Hut Group. Prior to that, Catriona had worked in marketing for leading cultural tour operator Martin Randall Travel, where she developed and led the organisation’s social media strategy.

With a keen eye for creativity and spotting new opportunities, Catriona is looking forward to working with ambitious and socially conscious organisations.

Hough Bellis Communications was launched in September 2016 and specialises in sharing the stories of charities, housing providers and companies with a social purpose.

Since then, the agency has grown significantly. Hough Bellis now counts more than 30 organisations retaining its services, ranging from architects and social landlords to mental health charities and cleantech companies. They are also embarking on a recruitment drive, with an Assistant Account Manager post currently being advertised.

Catriona will also be the first to benefit from the company’s new training programme, The CB Academy, named after co-founder Catherine Bellis. It was an early dream of the company to offer young communications professionals coaching and insight from esteemed professionals in the industry.

Hough Bellis’ ethos is focused on innovative and flexible ways of working. Working from home long before the pandemic made it the norm, the consultancy has no formal offices and promotes the freedom of its staff to choose the location and hours they work.

Catriona said: “I am passionate about finding and creating opportunities for exciting projects and worthy causes – which is exactly what Hough Bellis does.

“I’m honoured to be the first to train as part of the CB Academy programme, and I’m really looking forward to getting stuck in.”

Bobbie Hough, Managing Director at Hough Bellis, added: “Hough Bellis is enjoying a period of sustained growth and Catriona’s appointment will support the services we offer. She will be an important part of our plans to give companies with a strong social purpose a voice.”

For more information email catriona@houghbellis.co.uk or call 07531 757664.

 


In defence of silliness

In defence of silliness

Being a bit silly is a serious business.

One of the first things I learned as a newspaper reporter was to never be scared of asking a question that might seem blindingly obvious.

They often get the most interesting answers – and rarely do people say what you were expecting.

Yes, every now and again you might look a bit of a berk. But it’s a sacrifice worth making if it earns you the right to tell a better story.

The same is true in business.

Organisations that tell the best stories tend to be the ones that succeed.

And great stories – along with great ideas – only start when you’re prepared to ask interesting questions.

Again, it’s the seemingly simple ones that are the hardest to answer.

We live in serious times.

From troubling scenes overseas to the impact of the pandemic at home, there’s lots to feel angry about.

Serious times need serious people. But not always.

Whether you want society to build back better/stronger/fairer, the reality is if we have the same people asking the same questions and using the same processes, we’ll get the same answers.

Nothing will change. We’ll drift back to how things were – a frustrating prospect for those of us committed to social change.

Recent developments in the shift to flexible working are an example of this.

We have an opportunity to address a deep-rooted social challenge around our relationship with work. To make employment more accessible. To open doors for those locked out of the system.

However, as soon as the great debate reaches those who hold the purse-strings it gets reframed as an economic challenge, not a social one – and we’re back on the carousel.

Serious people, asking serious questions and landing on safe answers. How can this save us a few quid? Who has ever got in trouble for asking that?

Google and others appear to be heading down the route of offering less pay for home workers, while the Government has made its stance clear on where they want people to work.

To me, the Google story is a ludicrous proposition. If someone is, say, 15% more effective at their job working flexibly then surely that constitutes a pay rise rather than a pay cut? Or maybe 15% more time off fourday week anyone?

Maybe my brain works a little differently, and that’s kind of the point.

The ability to reframe situations and view challenges through a different lens will give us more hope on arriving at a future that is kinder, greener and fairer.

Ad man Rory Sutherland’s book Alchemy argues this beautifully, using simple questions to reframe the debate around everything from HS2 and tax reform, to NHS waiting times and the reasons we brush our teeth. 

The pandemic means the world is ripe for change. For the chance to write a new story about our lives and our organisations. But we won’t get there with fear and conformity.

If we really want to change, then now is the time to unleash the creative forces within our organisations and our institutions. 

To empower “the mad ones” as Kerouac described them. The ones who are “mad to live, mad to talk… the ones who never yawn or say a commonplace thing.”

We need folks who think differently. Who ask daft questions. Who are, perhaps, a little bit silly.

Creatives (and I include comms people in here) challenge conformity. They can take organisations to new places. 

They understand that changing perception can have as much value as changing reality – and that it is a hell of a lot cheaper.

But they can’t do that downstream as part of an operational team.

They need a seat at the top table – and leaders that are brave enough to give them a voice.

For those serious about change, creating a little more room for people who ask silly questions at to the top table might be a good place to start. 

Bobbie Hough


WANTED: New team member

WANTED: New team member

Hough Bellis is on the lookout for a new team member – and it could be you!

We want a new Assistant Account Manager who can hit the ground running and help our excellent team continue to tell great stories.

What do we need?

We need someone who shares our vision of delivering great work on projects that improve people’s lives.

Someone who can build strong and lasting relationships with our fantastic clients, and who’ll become part of the Hough Bellis family for years to come.

You’ll be able to run your own accounts, spot the best opportunities, fix things before they break, and can create content that stands out from the crowd.

We need someone who is versatile and organised, who wants to build a career at a company where there’s plenty of chance to grow.

You’ll be well versed in social media and media relations, and able to work with our clients and partners to craft a proper strategy.

Obviously you’ll be able to write clean, clear copy in a variety of tones of voice and more importantly you’ll know what makes a good tale – and what doesn’t.

What do you get?

Our approach is a bit different. We’re not like most PR agencies. We’re a consultancy that offers grown up relationships based on trust.

We only work with organisations that have a social purpose – so you can come to work every day knowing you’re having a positive impact.

We work hard, but we look after ourselves.

We work flexibly and thrive on it, so we can get a better work life balance. We don’t have an office – and that’s not because of the pandemic – we never have had one!

This is a full-time role but that doesn’t mean 9-5.

Our approach has always been to let people work where they want, how they want – and wherever possible – when they want. And in return people deliver great work.

Need to pick up the kids? Fine. Boiler broken? Go deal with it. Have a yoga class you like to go to on Wednesday afternoon? No problem.

We treat each other as a family so you’ll see and hear from us all the time. We talk daily and get together often. Including at our annual team getaways!

We also have a dedicated training program and plenty of room for progression– so you’ll get the training you need to rise through the ranks.

Most of all we want people who love doing great work and who love being able to make it compatible with real life. That’s the Hough Bellis way.

Interested?

This will be permanent role with a competitive salary.

Job description here…

To find out more or for a no obligations chat, get in touch today at bobbie@houghbellis.co.uk

Bobbie Hough


Video: the world’s favourite form of storytelling

Video: the world’s favourite form of storytelling

No other area of comms has developed faster in recent years than video production. Video is a powerful tool that can connect with audiences on a deep emotional level, and it’s becoming increasingly easy to produce with the ongoing evolution of phone cameras, editing apps and social media platforms.

Let’s start off with some stats. You’ll have heard all of these before, but they demonstrate why video is completely essential to any serious PR strategy:

I could go on – but I won’t, because you don’t need me to tell you that video is a big deal. All the major platforms are scrambling to double down on their video offering. Video is the world’s favourite form of storytelling, and telling a story is what good PR is all about.

Producing video content in the 2020s is like having a website in the 2010s.

If you don’t, it’s just a bit weird. People expect it. That said, please don’t start creating video simply because you feel like you need to.

Hopefully by the time you’ve finished reading this, you’ll understand why video content is a valuable comms channel, what sort of video content you could be making, and how you can get started with producing it.

Trends in video marketing

During the COVID pandemic, the video content industry (like most industries) has undergone fairly seismic changes. Here are three big trends you need to be aware of:

Cause marketing

This can be a really hard sell sometimes, but the content you put out shouldn’t always be about the product you’re trying to sell. In times like this, consumers want to invest in brands that care about the things they care about. In fact, two out of three people say they would “choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about”.

It’s little wonder, then, that throughout the pandemic we have seen countless examples of brands posting video content about what they believe in, not necessarily about the wares they sell.

Democratisation

With the rise of platforms like TikTok, and with existing channels like YouTube and Instagram providing sophisticated video editing tools, everyone is a creator now. Everyone is a camera operator, an editor, a journalist and a presenter. Is there a way you can harness that desire to create content and make it work for your organisation?

On platforms like LinkedIn, business owners and C-suite members are increasingly finding the confidence to put themselves out there in video form. Some of the most successful posts have been relatively personal and vulnerable in nature, challenging the idea that LinkedIn content must always be ‘professional’.

Unsurprisingly, these days we expect in-house comms and marketing teams to have an enormous skillset. They’re somehow meant to be Hollywood directors as well as knowing their traditional PR and marketing onions. Thankfully, the restrictions brought about by the pandemic have meant that consumers are much more forgiving of content with lower production values. We’ve seen several TV ads shot on phones, and even a feature film made on Zoom – and yet I’ve heard nobody complain about the poor resolution, the wobbly shots, or the mixture of portrait and landscape. Professional quality video production still has a huge impact, but self-shot material can too as long as it feels authentic and tells an engaging story.

Live

With so many ‘real life’ events forced to take a back seat, huge numbers of people have turned to streaming to try and replicate the buzz of a live experience. According to Restream, across the main three streaming platforms, “viewership increased from 3.89 billion hours in Q3 2019 to 7.46 billion hours in Q3 2020.”

One the on hand, people are more accepting of virtual events than ever before – just as they are with those self-shot TV ads. At the same time, though, there’s a growing sense of fatigue with online life. This appetite for live streaming might not continue for long once we’re all vaccinated and able to mingle in person again.

Video content strategy

Before diving into creating video content, it’s essential to think about why you’re doing it, what sort of content you’re going to produce and who’s going to watch it. You should be thinking about these five questions every time you put out a piece of video, as well as when devising your overall content strategy.

Why are you using video?

This gets overlooked surprisingly often, but it’s a really basic question that should inform every stage of the production process. Think about the end goal, and work backwards from there. For example, a charity might be looking to spark debate, drum up donations or raise awareness. Whatever the objective is, everything from the tone of voice to the visual style should serve that goal.

Who will the audience be?

In the same way as you produce video content with the end goal in mind, you should also have the target audience in mind. That could be existing customers, prospects, staff, or someone else. In 2020 I created a series of six videos for St Ann’s Hospice to promote their Manchester Midnight Walk, and the tone of each video was tailored to a specific audience. Compare this video aimed at existing supporters, with this one aimed at people wanting to keep fit. Just as a side note, the Manchester Midnight Walk inevitably didn’t go ahead due to the pandemic, but I was able to reversion the existing content to help promote their Virtual Walk instead.

How do you want people to feel?

Provoking a strong emotional reaction is a proven way to get people to engage with and act on your video. Despite what we might want to believe, most decisions are driven by feelings rather than logic. At the start of the production process, decide what emotional response you’re aiming for, and go all-in on it. Humour, sadness, anger, surprise – all of these and a thousand others are powerful tools for making your content stick in the viewer’s mind.

What will set your content apart?

Standing out from the crowd can feel like an impossible task. Especially in the days when 500 hours of video get uploaded to YouTube every single minute. But it’s well worth thinking about how your video content will be heard amongst the noise. It might be that your brand has a really specific tone of voice that you can apply to your videos. Maybe you give people a clear incentive to watch, like in this brilliant boohooMAN competition devised by Social Chain. One simple way to stand out is to target a very specific niche, or appeal to an audience in a single locality.

Back in 2019 I was building my own brand – trying to build a reputation out of thin air, having previously been comfortably employed by the BBC. I wanted to put some content out there that would show off my skills, make a big impact and give my social channels a boost.

Using Google Earth Studio, I created a series of four videos showing stunning aerial views of different northern cities. There were two main things that set these videos apart. As the technology was new, I knew people wouldn’t have seen anything like it before. I also knew that targeting a specific local area is a surefire way to gain traction, simply because there’s less competition than if you’re going up against the entire internet. The result? Each video received hundreds of thousands across Facebook and Twitter, I gained hundreds of followers (from next to zero) and the Manchester video was shared by Manchester Evening News.

When/where will you publish it?

There are lots of things to consider here: how frequently you want to publish video, how frequently you want to publish non-video content, how much you want to spend, whether there’s a topical event you can peg your content to. Will you be making it yourself or will it be professionally shot and edited? There’s often a balance to strike here: could you upload DIY content on a regular basis, and more polished pieces less frequently?

Remember that not every piece of video content will work on every platform. Each social network has its own quirks in terms of what content performs best, what format your video should be in, and the demographics of the user base.

Practical tips for content creation and publishing

We live in a world where most of us have a video production studio nestled in our pocket. Phone cameras are still no match for professional sound and video recording equipment, but they can work brilliantly for everyday social media content. Here are a few simple ways to get the most out of your phone. Some of these tips will also apply to DSLRs and other digital cameras, but I will focus on phones because you can also use them to edit and publish your content.

5 tips for filming yourself or other people

  1. Set up in an area with plenty of natural light. You (or the subject) should be facing the light or at a slight angle. If the sun is so bright that your face is overexposed, move away from the window or use the curtains. Be intentional about what time of day you film, thinking about how much sun there will be and from what direction.
  2. Consider whether you/the subject should be looking straight at the lens, or off to one side at an interviewer. Keep this consistent.
  3. If you’re filming yourself, still try to use the back camera (not the selfie camera) if you can. Not only is this probably a better camera, it also takes away the distraction of the screen and helps you focus on the lens. You will need to make sure the shot is framed right first – e.g. by taking some test footage.
  4. Minimise all background noise. Before you start, be quiet. Listen for any noise, even if it’s just a low background hum, and see if you can identify it and eliminate it.
  5. Think about your framing. Should your phone be landscape or portrait? There’s no right or wrong answer, it mainly comes down to what platform/s you’re using. Get a tripod or find some other way to get the camera to head height; low angles rarely look good!

5 tips for filming other subjects (B-roll footage)

  1. Always shoot more than you need.
  2. Experiment with slow motion. It will smooth out your shots and give them an arty quality.
  3. Time lapses can be incredibly effective and incredibly easy, either on your native phone camera or using third-party apps. Think about what would make an engaging relevant time lapse for your brand – from sunsets to setting up for events.
  4. If you need to stitch lots of shots together (e.g. for an event highlights film) make sure you get a mixture of different types of shot. Close-ups, wide shots, and maybe some slow motion or time lapse.
  5. Don’t feel like you need to move the camera unless there’s a specific reason to do so. Static shots, framed and edited well, will look dynamic and professional. Random wobbly panning will not!

5 tips for publishing video content

  1. Take your time at the upload stage! Otherwise you’re wasting all the time and money you’ve spent on producing the content itself.
  2. Consider creating different versions of the video for different platforms.
  3. Choose a suitable thumbnail, title and description that grabs people’s attention and accurately reflects what the video is about.
  4. Consider whether you need to add subtitles – I’ve linked to a couple of great tools for that below.
  5. If your video is going on a website, add plenty of supporting copy to give search engines a fighting chance of taking notice.

5 apps I recommend for video

  1. Adobe Spark Video – online and on iOS. A really intuitive way of pulling footage and photos together into a video, with the ability to add text, music and stock assets.
  2. Lumen5 – online, iOS, Android. This is perfect if you generate a lot of blogs, press releases or other written content. It turns your text into a really nice-looking video automatically. You can tweak it to your heart’s content, but honestly you’ll be amazed by what it does on its own.
  3. Rev – online. Upload a video and a human transcriber will create subtitles for you. I use this service all the time – staggeringly cheap and generally very accurate.
  4. MixCaptions – iOS and Mac. Like Rev but automatic, so it’s quicker and cheaper but less accurate.
  5. FiLMiC Pro – iOS and Android. If you’re serious about filming with a phone, this app is essential. It gives you manual control over all the things your native camera does automatically, which means you can fine tune things like focus, exposure, white balance and audio.

Over the past year, we have seen massive changes in the way video is made and consumed. The power and prominence of video is only going to grow over the coming decade. Just in the start of the year we’ve seen once again how even the simplest, most amateurish video content can take pop culture by storm.

It’s important to remember, though, that video isn’t the be all and end all. It’s just one method of communication. It’s arguably the one with the most potential impact, but it’s also one of the most expensive. Your PR and marketing strategy should involve several different touchpoints, which all complement each other and have a consistent tone of voice. And one of those touchpoints, of course, should be video.

Ben Horrigan,  Studio 91

Read more about the new partnership between Hough Bellis and Studio 91 here

 


Hough Bellis and Studio 91 announce new partnership

New partnership

Hough Bellis Communications has formed a new partnership with video production agency Studio 91.

The partnership is part of the company’s plans to expand the services it offers to clients as the demand for film production and editing continues to grow.

Studio 91 is based in Stockport and Manchester and led by Ben Horrigan who previously spent six years producing digital video content for the BBC for flagship brands such as Blue Peter and BBC News.

It is a social video production agency driven by purpose and impact and works with clients with inspiring and sharable stories to help tell them.

Bobbie Hough, managing director at Hough Bellis, said: “We’re delighted to be working with Studio 91, an agency which shares our values of working with clients with a social purpose.

“The demand for film content continues to grow and with Ben’s talent and experience, this partnership will enable us to offer our clients new and creative ways to share their stories.”

Ben added: “Hough Bellis have an amazing track record not just in terms of the great work they do, but in the way they do it. We’re so excited to be working alongside them and their clients, towards our goal of making content that is good for people, good for platforms and good for the planet.”

You can see the latest showreel from Hough Bellis and Studio 91 here:

Bobbie Hough


Are you Re-flex or Low-flex?

Are you Re-flex or Low-flex?

How will our businesses look by the end of 2021?

One of the silver linings of the Covid age has been its role as a change agent. It has forced us to challenge traditional beliefs on how we run and structure our organisations.

We have long argued the case for a more flexible approach to work – and the need to ensure a (peaceful) transfer of power away from business owners and leaders and back towards employees.

In short, give people freedom and choice – so long as they can meet the needs of their roles and the business – and you should get happier staff and better outcomes.

Over the past 10 months we’ve been privileged to speak to dozens of leaders about this topic. For some reform was already on the horizon, for others Covid has been a catalyst for reimagining what their businesses might look like once we return to some kind of normality.

2021 will be the year that the outcomes of those soul-searching conversations become apparent, where freshly polished transformation programmes turn vision into reality.

Some change will happen very quickly, but most will take a significant amount of time.

Internal comms and a focus on re-evaluating the stories we tell about our companies will be high on the agenda. Those who have engaged and empowered their teams early in the conversation will be best placed to deal with the challenges ahead.

As new business models start to take shape, we have identified four main categories that – in the broadest possible sense – typify the approaches businesses seem to be taking. They are:

 Re-flex ·       A switch to fully remote working with all offices closed – or repurposed

·       An emphasis on high levels of flexibility for staff. Where possible teams will be given the freedom to work where, when and how they choose as long as aligned with business needs and organisational culture

·       A focus on implementing a high trust culture

·       Organisations will be outcomes focused

·       Technological innovation focused on staff wellbeing and collaboration

·       More flexible services will drive new and more accessible offers for customers

 

Hy-flex ·       A hybrid approach of both office and remote working. Offices will take on the role of an ‘innovation hub’

·       An emphasis on high levels of flexibility for staff. Where possible teams will be given the freedom to work where, when and how they choose as long as aligned with business needs and organisational culture

·       Staff given freedom and choice to attend the office when they need to – recognising individual circumstances – providing business and cultural needs are met

·       A focus on implementing a high trust culture

·       Organisations will be outcomes focused

·       Technological innovation focused on staff wellbeing and collaboration

·       More flexible services will drive new and more accessible offers for customers

 

Low-flex ·       A hybrid approach of both office and remote working

·       Limited levels of flexibility – such as a designated number of days working in the office each week, or traditional ‘flexi-time’ with core hours. Terms are dictated by the organisation, with limited staff input

·       Technological innovation focused on staff outputs – for example monitoring login and logout times

 

No-flex ·       An immediate return to traditional working practices

·       Exclusively office based

 

 

I wonder how many leaders recognise where their organisation might fit?

Of course, the above is not meant to offer any definitive answer on where companies may or may not end up over the coming years.

We are in a rapidly evolving environment – there is no rule book for the set of circumstances we find ourselves in.  This is merely a snapshot in time based on conversations in lockdown with a wide variety of businesses, and an attempt to offer up a first draft of a framework based on months of debate.

It is a provocation – there for people to muse upon, challenge and dissect.

Nobody is certain what the future will look like. But what is clear is there are plenty of good people having meaningful conversations to ensure their businesses are kinder, greener and fairer places to work after the pandemic.

And that, for once, is good news.

Bobbie Hough


Transparency is nothing to fear

Transparency is nothing to fear

 

The Government’s white paper on Social Housing mentions transparency nearly 30 times.

If you managed to miss it, take another look: it talks about transparency in relation to culture, regulation, accountability, performance, information provision, charges, decision making, tenant engagement and accessibility.

Transparency is already at the heart of many housing associations, who strive to be as openly accountable as possible.

To many organisations it is old news: the Freedom of Information Act is a teenager, launched 15 years ago. Many public sector bodies have become used to publishing information and responding to requests as a matter of routine.

While the white paper stops short of making the social housing sector subject to the Act, it does propose that transparency will be regulated through a new access to information scheme.

Housing associations will adapt – and it’s worth learning a few lessons from those who’ve gone before.

As usual with these things, it starts with culture – Boards and leaders must be genuinely supportive of openness or it will be a struggle throughout the business.

It can be tough – but it’s easier to learn to love it than try to dodge it.

And now is the time to know and own your organisation’s problems and weak points. Know the story behind them and what is being done to put them right.

Your communications team is your friend when it comes to providing clear, consistent information in a transparent way.

It’s what many of us are trained to do.

So it’s worth colleagues getting together now to work out how your organisation is going to open up, what you need to do to prepare and to learn to love this new regulation on transparency.

 

Susan Fox is the author of “Freedom of Information: is it changing the way we do PR?” in Chartered Public Relations: Lessons from Expert Practitioners, published by Kogan Page.

Would you like some help understanding what the access to information scheme might mean for your organisation? We’d love to hear from you. Contact us hello@houghbellis.co.uk.

Sue Fox


Liverpool charity launches first ever Merseyside Mental Health Week

Liverpool charity launches first ever Merseyside Mental Health Week

Liverpool mental health organisation, Imagine Independence has teamed up with Hough Bellis Communications to launch the first ever Merseyside Mental Health Week.

Imagine Independence is bringing together people and organisations from across the region to support thousands of people experiencing poor mental health and to raise awareness of the impact of the COVID-19 pandemic on mental wellbeing in the city region.

Taking place from 2nd November to 6th November, Merseyside Mental Health Week will deliver a week-long programme of online events and community activities.

This includes working with local people on Imagine’s Building Up Stronger project which is trialling a new approach to providing mental health services, improving digital skills and reducing loneliness and isolation.

The week is backed by The Liverpool City Region Combined Authority, Liverpool City Council, Mersey Care NHS Foundation Trust, Professional Liverpool, The Federation of Small Business, Knowsley Chamber of Commerce, LFC Foundation and Everton in the Community.

Hough Bellis has worked with Imagine since 2018, overseeing the organisation’s major rebrand, together with the development of an effective social media presence.

Margaret Hanson, Chief Executive of Imagine Independence, said: “Merseyside Mental Health Week couldn’t have come at a more important time for our region as we move into increased lockdown restrictions. We hope that through Merseyside Mental Health Week we will encourage more people to seek out help.”

Bobbie Hough, Managing Director at Hough Bellis added: “We’re proud to be supporting Imagine Independence in launching this campaign. It fits perfectly with our vision of working with great people to deliver great work on projects that improve people’s lives.”

For more information contact Bobbie Hough on bobbie@houghbellis.co.uk or call 07794204268.

Bobbie Hough