Get your property PR “bible”

If you’re considering a career in property communications, then your luck is in.

A new book is about to be published on just that topic. Promoting Property has been described as the “bible” of property PR. The book is a collection of essays on different parts of the sector, with the emphasis on theory, strategy and technique. It’s aimed at PR professionals, so you won’t find an ABC of communications in here. What you do find is a fascinating insight into what is a broad and interesting sector.

Content is varied with chapters covering local authorities, student housing, interior design and luxury property promotion, among other topics. I confess an interest here – I wrote the chapter on promoting housing associations. And I found it quite a challenge to summarise communications for all housing associations – there are over 1,000 in the UK, with a broad range from parish charities to big business developers. Of necessity, I needed to provide an overview which couldn’t include all the exceptions and individualities that the sector offers. But my conclusion was that, in general, communications work for housing associations is fascinating, and the sector is compassionate and focused on building communities, if also facing the identity challenges that come with increased commercialisation.

The book will be available in April from Routledge, and a companion text on communicating construction will follow later in 2020.


Promoting Property is edited by Penny Norton and Liz Male, and published by Routledge.

Sue Fox